Bringing Emotive CX to leading brands in FMCG
Transforming customer experience in the FMCG sector. Ventrica helps fast-moving consumer goods brands deliver scalable & engaging CX.
Transforming customer experience in FMCG
Helping FMCG brands engage consumers with intelligent CX solutions that support brand loyalty, product enquiries, and omnichannel customer service is Ventrica’s speciality. We drive positive interactions that enhance customer satisfaction and repeat purchases.
The evolving CX landscape in FMCG
Consumer expectations in the Fast-Moving Consumer Goods (FMCG) sector have shifted dramatically. With the rise of e-commerce, direct-to-consumer (DTC) models, and digital engagement, brands need to deliver fast, frictionless, and personalised experiences to remain competitive.
At Ventrica, we help FMCG brands enhance brand loyalty, improve customer interactions, and scale CX solutions across multiple touchpoints – ensuring a seamless experience from purchase to post-sale support.
Fact: 73% of consumers say that CX influences their brand loyalty more than price or product quality.
A global beverage brand reduced response times by 50% after implementing Ventrica’s omnichannel customer service.
Modern FMCG customers expect instant engagement, whether they’re shopping online, using mobile apps, or engaging via social media. Ventrica enables brands to deliver consistent, omnichannel support that meets consumers where they are.
- E-commerce & DTC Support: Helping brands manage customer queries, order tracking, and returns seamlessly
- Social media & community management: Engaging with consumers across Instagram, TikTok, WhatsApp, and more
- 24/7 AI-powered & human support: Blending chatbots, self-service, and expert agents for round-the-clock service
Ventrica drives brand loyalty & engagement
In the competitive FMCG market, brand perception and engagement are crucial. Ventrica helps brands build authentic connections with customers through emotive and data-driven CX strategies.
We specialise in loyalty programme management with seamless enrolment, query handling, and redemption support. Another specialism is product recalls & crisis management where our expert customer service teams ensuring swift and professional responses.
This is backed by proactive customer engagement using AI and analytics to personalise interactions and enhance brand affinity.
Personalised CX strategies increase brand engagement by up to 35%.
Data-driven insights for smarter CX
Understanding customer preferences, buying behaviours, and sentiment is key to FMCG success. Ventrica utilises AI-powered analytics to drive real-time decision-making and tailored interactions.
We provide a range of tools including customer listening & sentiment analysis that tracks feedback across digital channels to refine brand messaging. This is supported by predictive analytics to identifying trends and help brands anticipate consumer needs.
All backed up by retailer & partner support that ensures smooth collaboration with retail partners to improve supply chain CX.
Brands using real-time consumer insights see a 20% increase in customer retention.
Why FMCG brands choose Ventrica
FMCG brands need a scalable, agile, and customer-centric CX partner to keep up with ever-changing consumer demands.
Ventrica provides both scalable outsourcing that flexes to meet seasonal demand and product launch surges as well as including our multilingual & nearshore capabilities that engage customers across global markets in their native language.
We are leaders in CX innovation, blending AI, automation, and human expertise to create seamless, emotive brand experiences.