Privacy Policy

1. Introduction

Ventrica Ltd (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal data. This privacy policy outlines how we collect, use, store, and protect your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We ensure that our data practices align with industry best practices and evolving UK legislation.

2. Information we collect

We collect and process the following types of personal data:

a) Information you provide to us:

1. Identity data: Includes first name, last name, username or similar identifier, and title.
2. Contact data: Includes billing address, delivery address, email address, and telephone numbers.
3. Profile data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

b) Information collected automatically:

1. Technical data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
2. Usage data: Information about how you use our website, products, and services. We obtain this data through cookies and similar technologies. For more information, please see our Cookie Policy.

c) Information from third parties:

1. Technical data: From analytics providers such as Google, based outside the UK.

3. How we collect your personal data

We use different methods to collect data from and about you, including direct interactions: You may provide identity and contact data by filling in forms or corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

1. Apply for our products or services.
2. Create an account on our website.
3. Subscribe to our service or publications.
4. Request marketing to be sent to you.
5. Participate in a promotion or survey.
6. Provide feedback or contact us.

Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns.
We collect this personal data using cookies and other similar technologies. Please see our Cookie Policy for further details.
Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources, such as analytics providers like Google.

4. How we use your personal data

1. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
2. Performance of a contract: Processing your data is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
3. Legitimate interests: Processing is necessary for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override those interests.
4. Legal or regulatory obligation: Processing is necessary for compliance with a legal or regulatory obligation to which we are subject.

5. Purposes for which we use your personal data

We have set out below a description of all the ways we plan to use your personal data and the legal bases we rely on to do so:

Purpose/activity Type of data Lawful basis for processing

To register you as a new customer

1. Identity
2. Contact Performance of a contract with you

To process and deliver your orders, including managing payments and collecting debts

1. Identity
2. Contact
3. Financial
4. Transaction
5. Performance of a contract with you
6. Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you, including notifying you about changes to our terms or privacy policy and asking you to leave a review or take a survey

1. Identity
2. Contact
3. Profile

Marketing and Communications

1. Performance of a contract with you
2. Necessary to comply with a legal obligation
3. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data)

1. Identity
2. Contact

Technical

1. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
2. Necessary to comply with a legal obligation.

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

1. Identity
2. Contact
3. Profile
4. Usage
5. Marketing and Communications
6. Technical Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategy)
7. To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences

Technical

Usage necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you.

1. Identity
2. Contact
3. Technical
4. Usage
5. Profile

Marketing and Communications necessary for our legitimate interests (to develop our products/services and grow our business)

6. Marketing communications

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us, and you have not opted out of receiving that marketing.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

8. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent

To exercise any of these rights, please contact [email protected].

9. External links disclaimer

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage users to review their privacy policies.

10. Governing law and jurisdiction

This privacy policy is governed by the laws of England and Wales. Any disputes shall be resolved under the exclusive jurisdiction of the English courts.

11. Changes to this policy

We may update this privacy policy to reflect changes in legislation or our practices. The latest version will always be available on our website. We encourage users to review this page periodically.

12. Contact us

For any privacy-related queries or to exercise your data rights, please contact: Email:

[email protected]

Phone: 01702 445860

This privacy policy ensures compliance with UK GDPR, the Data Protection Act 2018, and industry best practices. It reflects the latest legislative updates, ensuring that Ventrica remains fully compliant with UK data protection laws.

For additional details regarding email use, please contact us.